Dear Friends,
Welcome to North Philippines! I am pleased to invite you to explore the exciting events and destinations that make North Philippines a great place to visit anytime of the year.
I order to help our visitors, the North Philippines Visitor Bureau (NPVB), a private sector tourism organization that aims to boost tourism in the Ilocos Region, Cagayan Valley, the Cordilleras and Central Luzon through meetings, incentives, conventions and exhibitions (MICE), comes out with its first issue of Northbound Magazine, a free quarterly visitor’s guide to the region.
The maiden issue of Northbound mainly features the Baguio Convention & Visitors Bureau and its major event – the Panagbenga Festival. Baguio City is also celebrating its centennial this year, so there’s more reason to go up and visit Baguio.
The magazine also features destinations and activities in the nine other Convention and Visitors Bureau (CVBs) that make up the NPVB, such as the International Hot Air Balloon Fiesta held annually in Clark, several Valentine’s Day suggestions and things to do for Holy Week.
We are sure you will enjoy this first issue of Northbound Magazine.
Once again, welcome to North Philippines, where we invite you to enjoy the natural and cultural heritage, lively and colorful festivals, and exceptional recreation opportunities you’ll find throughout the region.
Vince Araneta
Executive Director